How Malaysia Businesses Can Tackle the Global Pandemic with SEO Strategy

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The global pandemic has triggered an unique kind of pain for business owners looking to start brand-new companies. In addition to dealing with the many health and social issues brought on by the virus, they have faced the abrupt collapse of a near-perfect set of conditions for start-ups: a robust economy, eager investors, and unmatched levels of endeavor financing.

The National Venture Capital Association warns that although the financial investment sector went into 2020 with a record $120 billion in capital offered for start-ups, it will not be almost enough to offset the negative effect of the financial crisis as VCs reroute their investments away from high-risk, illiquid upstarts.

You can over time this, however, by combing through history, explains Thomas Foo, the founder of TNT SEO, a Malaysia online marketing firm. Many of the world’s most ingenious and notable businesses were born during economic downturns.

Money will be difficult to come by over the next couple of quarters, however that doesn’t mean it’s always a hard time to begin a business. Many things bode well for startups right now, with everybody working from another location, huge quantities of talented individuals looking for work, and less competitors. More notably, it is time to check out digital marketing techniques like Search Engine Optimization (SEO).

Terence Lim, SEO Strategist and the owner of JinMatic is assured that SEO can support organisations throughout this global pandemic. Nevertheless, SEO tactic is not a one-time investment; it’s a continuous process of enhancing web content based upon the updates in Google algorithms.

Google improves its search function by organizing the world’s info and making it universally accessible. In the last 5 years given that its explosive development, SEO has undergone numerous changes. A few of the game-changing updates Google has rolled out in the past years are such as

  • RankBrain
  • Exact Match Domain
  • Hummingbird

These algorithms make the search engine smarter than ever. Although these updates make life easier for end-users, SEO professionals and brand names are required to remain on their toes to rapidly incorporate these new strategies into their digital marketing technique.

In June 2019, nearly 55% of all Google searches yielded zero clicks. This means that most users found the answers they required on the outcomes page, so they didn’t need to visit various sites. Google takes snippets from ranked pages that provide the most gratifying answer to the inquiry.

For web users, the frequency of zero-click searches implies that Google is doing a good task of making the world’s details helpful. And since customers have actually grown more restless throughout the years, the benefit of not having to scroll through several web pages significantly improves their browsing experience. But for businesses, this indicates that digital marketing in Malaysia has to be strengthened. In my experience, even if your website ranks high on searches, there’s no assurance that they’ll visit your pages.

The best way to optimize for zero-click searches is to win featured snippets. Do this by executing structured data on your site. It’s a standardized format utilized to identify and organize the info in your websites.

Terence pointed out that structured information does not directly improve your search rankings, however it does have SEO advantages. It makes your site more understandable for search engines, helping the crawlers break it down quicker.

Take 121 Residences, a Petaling Jaya home as an example, Terence helped them to place Frequently Asked Question Schema and it made the search results page more attractive. 121 Residences comprises 2 household towers of serviced condos and SOHO units– with the prices ranging from RM325,000 onwards for 450 sq ft and RM540,000 onwards for 750 sq ft. Covered by the established town development such as Bandar Utama, Taman Tun Dr Ismail (TTDI), Damansara Utama, and Mutiara Damansara, this PJ condominium is anticipated to tap on the highly coveted metropolitan lifestyle. The results of Frequently Asked Question Schema has actually assisted 121 Residences boost their site visitors.

Occupying position zero also increases your online existence, even if not all users click your website. Keep in mind to include your company name in your meta tags, specifically in on-page blog sites, to boost brand recall. Included bits also drive the greatest number of clicks, bringing in about 50% of the traffic. Schema markup is the main tool in structured SEO. It uses three formats:

  • Microdata
  • RDFa
  • JSON-LD

Google recommends utilizing JSON-LD for structured data since its scripts are relatively easier to add, update and eliminate compared to the other two.

This technique certainly does the job for Malaysia small-medium business since today’s consumers demand easy-to-find, scannable and valuable content.