So, you have decided to start your consultancy business. Now you are looking for inspiration and tips for a great website. Well you have come to the right place. In this blog we will go over some key points you need to remember and consider while creating your website.
Get some inspiration
Don’t be afraid to go out and take a look at what others have done. Make sure to take notes of what you like and what you don’t like. Don’t just look at the design but also at how you navigate the site. Try and see how long it takes you to find key information on some of these websites. The faster you can find them the better the design of the website is. Take a look at how the website diverts your attention to those points and try and implement it in your own website. Once you have found a good consulting website example think how you can do something similar but different.
Content is king
Don’t just forget your website as soon as you launch it. It’s a strong tool in your online marketing arsenal. By placing content on your website, you are able to drive more traffic to your website. Search engines like google will get a better indication when they should show your website to people that look up relevant search words and potential clients will get a good idea what it is you do. Placing this content does not have to take a lot of time. Once a month write a blog about what your company has been doing and place some pictures. If you are consistent in this it will pay off greatly.
Creating a website and maintaining it does not necessarily have to take a lot of time and money, however the time, money and effort you put in to will come back and pay off in the form of new clients. And as for any business you need clients to be successful.